The “X Factor”

I’m just beginning to realize the wealth of information out there about getting a job in PR. And although each firm or company is probably looking for something different, “The Public Relations Career X Factor” by Cori McKeever offers some valuable insight on starting in the PR industry. What is the X factor according to McKeever? It is more like the X,Y and Z factors.

1. Exude confidence, not arrogance.

2. Identify a mentor.

3. Realize that mistakes will be made, but do not make the same ones twice.

4. Burn the midnight oil.

5. Commit to being a student of the industry.

6. Recognize there is much to learn.

They seem pretty obvious, but sometimes the simplest things are the hardest to remember.
photo from


January 31, 2008. Tags: , , , , , , . Career Advice, PR.

One Comment

  1. Les Potter replied:

    I’d like to join the conversation on getting and keeping jobs in PR. I have been a working PR professional for over 30 years, and now I am teaching PR. I feel strongly about helping students get and keep good jobs.

    For my thoughts, please check out my posting below:

    Good luck to you in this blog and in all things.

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