Is it really who you know that counts?

PR is all about relationships, and getting a job in PR is clearly no exception.

It’s trivia time. What percentage of positions are filled through traditional means such as the classifieds or resume Web sites? The answer is eight percent, according to Kevin Laws, author of VentureBlog. That means that 92 percent of jobs are filled, says Laws, through extended networks.

But how do we make these essential connections? We have to learn to network. Luckily for us, people like Kevin Laws are here to offer some practical advice. He says that “networking is about serendipity: making your own luck.”

Laws offers six tips for networking. And for me, there were three tips that stood out.

1. Just do it. Make sure you are never wasting an opportunity to meet a new person.

2. Be specific. You’ll better stick in your new friend’s head if you offer specific information about what you’re looking for.

3. Don’t ask for anything but advice. Instead of asking people to help find you a job, try asking them if you can get their opinion on the industry, community, company or whatever. They’ll probably be more inclined to help you.

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March 4, 2008. Tags: , , , , . Career Advice, Life-in General, PR.

One Comment

  1. The Twilight of Winter Quarter « The PR Post replied:

    […] Your blog could help you land a job. Moreover, some students are even recruited because of their blogs. In fact, one of Kelli’s students was recruited within the last couple of weeks. Blogging can also keep you updated with the latest in PR news. Furthermore, as you cultivate an audience and comment on others’ blogs, you will expand your network. […]

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