Let’s Talk About Money, Baby.

In the spirit of addressing every topic associated with finding, getting and keeping a job in PR, I thought is was time to utter that four letter word that we all think about but rarely utter: cash.

According to salary.com, the average yearly salary for a “public relations manager” is $78,917. The number that is often thrown around for PR professionals with less than two years of experience hovers around $40,000. In case you didn’t know already, the latter group is most likely us.

Now that you are comfortable with the reality of our first of couple years in PR, let’s get some advice from Jon Morrow, author of the blog On Moneymaking. How I Got a Six-Figure Salary Right Out of College outlines three tips for making more money right out of college.

1. Start building your resume early. Your relevant work experience is crucial to landing a good job.

2. Get noticed by the right people. Networking within the PR industry while in college is essential to your success.

3. Forget about doing what you love for a while. The odds of you landing a great job are higher if you remain open minded about job prospects in different branches of the PR industry.

image from internationalpropertyinvestment.com

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March 11, 2008. Tags: , , , , , , . Career Advice, PR.

3 Comments

  1. tiffanyderville replied:

    $40,000 seems high to me for two years of experience, at least for agency and non-profit salaries. Let’s hope you’re right!

  2. Leona replied:

    That sounds right to me. I was making about $30,000 right out of college, and that was 10 years ago. In the sector I’m in now, tech/Web, it seems that $40-$50,000 is the range for new kids, depending on their skill levels. In the last 2 years, my friends and I who have been hired with a few years of experience in related fields have started in the $50-$60,000 range with opportunities for raises and bonuses after a little time in the new environment.

  3. Allison replied:

    I started work at a PR agency outside of NYC last summer and my starting salary was $36,000, and that was apparently high for a new hire. Most of the new hires here make between $30,000 and $32,000. The only reason I had a hire salary was because I was coming from a previous salaried job so I had salary requirements I could ask for. Most people with little to no work history can’t ask for that. $40,000 might work if you’re changing jobs after 1 or 2 years of work, but not when you just graduate.

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