Real World Advice (the actual real world, not the show)

A couple of days ago I had the opportunity to chat with a young PR professional who works at a highly regarded boutique firm in Portland, Oregon. I asked her if she had any tips for recent grads who are trying to get jobs in PR. Here’s some of the advice she offered.

1. Take time off before you jump in. Agency PR is really demanding. And if you’re not mentally prepared, you’ll burn out. (I hope my dad is reading this)

2. NETWORK! Meet people through PROpenMic, LinkedIn, Facebook, PRSA chapter meetings or wherever. Build relationships and ask for advice.

3. Do your research and narrow your prospects. Blanketing your resume to every organization in the google search for “PR” in your town usually doesn’t work.

4. Once you create your short list, get connected with someone who works there. Keep an eye on the agency’s clients and keep a conversation going by referencing publicity they generated or interesting trends you see in the industry.

I’m off to enjoy the last week of my college life. Cheers!

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June 11, 2008. Tags: , , , , , , . Career Advice, PR.

One Comment

  1. Robert French replied:

    Thanks for the mention of PROpenMic.org

    Happy Graduation!

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