Dear Webmaster. I suck.

With the rapid growth of social media, bloggers are now a huge subsection of the media to whom we public relations people are pitching stories. Here’s a couple of quick tips on pitching bloggers from The New PR.

1. Don’t begin with “Dear Webmaster.”

2. Don’t talk to bloggers like they’re stupid.

3. Don’t pitch blogs that are clearly unrelated to your content.

4. When you have the blogger’s name, use it. And make sure to spell it correctly.

Also, do your homework on the blogger, so you don’t say something completely off-base or just plain stupid. Unlike traditional media, bloggers control a medium with which they can tag you publicly as a loser by blacklisting you or your company. Good luck and pitch wisely.

image from insurancetechguru.com

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June 25, 2008. Tags: , , , , , . Career Advice, PR, social media.

2 Comments

  1. Ryan Anderson replied:

    Hey – thanks for the link and congrats on the job. I should point out that number 4 is actually meant to be sarcastic, though re-reading that post, it doesn’t exactly come across. 🙂

    Cheers,

    Ryan

  2. Katy Spaulding replied:

    Thanks, Ryan. That’s good to know about #4. I might do some tweaking.

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